What does vsco stand for3/16/2024 ![]() ![]() Inouye says the fact the majority of Apple’s recent new product press conference focused on the phone’s camera capability is a good sign for apps such as VSCO. But so has the public’s dependence on camera capability. The app’s social features have aided its growth. VSCO’s subscription service, which launched in 2017, surpassed 2 million subscribers at the end of 2018 and was on pace to nearly double in 2019, Inouye notes. It now has 40 million monthly users and 20 million weekly active users. The app has been around since 2011, but only recently started making headlines. Inouye joined VSCO in June 2019, at a time of unprecedented growth for the company. "The product is unique in that it doesn’t offer public likes, counts and comments, which changes the intent behind why someone would want to use VSCO versus another platform." ![]() "There is a community around it that helps you keep creating and inspires you," says Inouye. VSCO is a mobile app for iOS and Android devices that enables users to edit photos using preset filters and editing tools. There is this vibrant, thriving community and social aspect to the product I hadn’t quite tapped into. ![]()
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